Twitter Ad Specs

Twitter Ad Specs

You can never have enough resources when it comes to social media advertising specs, so we’ve compiled a list of Twitter specs for the most popular formats right here for you, straight from the source.

Source: Twitter

/ / /

Plain text Tweet

plain-tweet.png

Tweet copy: 280 characters (note: each link used reduces character count by 24 characters, leaving 256 characters for Tweet copy.)

Image Website card

website_new_11.png

Tweet copy: 280 characters

Website title length: 70 characters. Please note — depending on device and app settings this description may truncate. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.

Image size: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 pixels for 1:1 aspect ratio (max 3mb)

Aspect Ratio: 1:91:1 or 1:1. (Please note the 1x1 aspect ratio is not available to self serve advertisers at this time.)

File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.

Image app card

Tweet copy: 280 characters

Image size: 800 x 800 pixels (max 3mb) for 1:1 aspect ratio. 800 x 418 pixels (max 3mb) for 1.91:1 aspect ratio

File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files. Note that GIFs uploaded will render as a static image.

Title/price: Pulled from app store.

Call to action options: Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect, and Order.

Promoted video

specs-5.png

Tweet copy: Media Studio and Ads Manager allow the full 280 characters when tweeting.

Title (under video): 70 characters.

Description (under video): 200 characters.

File type: MP4 or MOV.

File size: 1GB Max

Max time: 2 minutes and 20 seconds (Select advertisers are eligible to request an increase up to 10 minutes. Please contact your Twitter Account Manager for more information.)

Recommended:

Video Codec: H264 High Profile
Frame Rate: 30 FPS (Note that if the available video has a lower frame rate don't try to "upsample" it.)
Video Resolution: 720x1280 (portrait), 1280x720 (landscape), 720x720 (square)
Minimum Video Bitrate: 5,000kbps
Audio Codec: AAC LC
Aspect Ratio: 16:9 or 1:1 (square)

Video app card

Tweet copy: 280 characters

Video ratio: 16x9 and 1x1.

Title: Truncated at 70 characters.

Description: Truncated at 200 characters.

File size: 1GB Max

File types: MP4 or MOV. 

Max time: 2 minutes and 20 seconds. (Select advertisers are eligible to request an increase up to 10 minutes. Please contact your Twitter Account Manager for more information.)

Video codec recommendation: H264, Baseline, Main, or High profile with a 4:2:0 color space.

Frame rate recommendation: 29.97FPS or 30FPS. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.

Video bitrate recommendation: 6,000 - 10,000k (recommended 6,000k) for 1080p. 5,000k - 8,000k (recommended 5,000k) for 720p).

Audio codec recommendation: AAC LC (low complexity).

Video Website card

Tweet copy: 280 characters

Headline (under video): 70 characters (< 50 recommended)

File type: MP4 or MOV

Aspect Ratio: 16x9 or 1x1

URL: Must begin with http:// or https://

File size: 1GB Max. Please note that GIFs are not supported in this card type. 

Video Codec: H264, baseline, 4:2:0 color space

Frame rate: 29.97FPS or 30FPS

Video bitrate recommendation:

6,000K - 10,000K for 1080P

5,000K - 8,000K for 720P