Facebook Introduces New Video Tools

Talos & Theory
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If you're in the advertising/digital marketing industry than you likely know that video is king when it comes to content whether it's organic or sponsored content. Video is the most cost-efficient way to generate awareness and advertise on Facebook, with cost-per-10 second views averaging between $0.01 - $0.03! However, we all know that video content takes longer to create and can be costly, so how do you succeed if you're a small business competing with the big brands? 

You're in luck because Facebook is working on new video tools that make it easier for everyone to create simple videos. They already have a list of approved video creation apps that they recommend (you can find that list here), but they will soon be offering tools within Ads Manager to give advertisers more opportunities to create and promote video.


Making It Easier to Build Mobile-First Video Ads with New Video Tools
*Source: Facebook Marketing Rep

Why? Video has become one of the most effective ways to connect with customers on mobile, but we know that creating mobile-first video ads is not always easy or approachable. That's why we're introducing new video creation tools that enable you to convert existing images and text assets into mobile-optimized videos with ease: Video Creation Kit and a new video cropping tool

What? The Video Creation Kit has four templates all designed with your business goals in mind. The templates are found in Ads Manager within the single video and slideshow formats and are also available under Publishing Tools on your brand's Facebook page. The templates make it easy to create effective mobile video ads that follow a performance-optimized story arc. Choose to:

Promote a product (6 seconds): focus on a key product to generate interest and sales

Sell multiple products (6 seconds): show a selection of products, promote a special offer and drive sales

Show product benefits (15 seconds): highlight product features, use case studies or explain how a product works

Drive product discovery (15 seconds): bring your brand to life and share what makes your product unique

The video cropping tool enables you to easily crop your videos to match the following Facebook-recommended aspect ratios: 4:5, 2:3, 9:16, 1:1, 16:9.

Resources: You can learn more about the Video Creation Kit and the video cropping tool on our Facebook Business blog and Help Center. These new tools are part of our ongoing effort to support businesses of all sizes and empower marketers to create effective ad campaigns built for the ways people are consuming content.


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